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Tuesday, October 6 • 4:30pm - 5:30pm
Slack Technologies
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Session Title: Being Human, speaking to other humans: How we think about voice and brand at Slack

As we move into a future where AI is mingled with UI, and the software we use becomes more and more human, how do you maintain a friendly, intimate, approachable voice when your user base is expanding faster than a very fast thing? Anna Pickard, Editorial Director of Slack, talks about how closely interwoven the Slack voice is with the design, the product, and the values of the company itself. Hear how Slack is trying to retain the same personable tone that has helped it become the fastest growing SaaS company ever.



Presenters
avatar for Anna Pickard

Anna Pickard

Director of Editorial, Slack

Host Companies
avatar for Slack Technologies

Slack Technologies

Slack is a messaging app for teams. It brings together all of your team communications in one place, integrating with the tools and services you use every day. Launched in February 2014, it is now the fastest growing B2B application ever and used by over 1.1 million daily active users. Our investors include Accel Partners, Andreessen Horowitz, The Social + Capital Partnership, KPCB, and Google Ventures.

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  • Company Description Slack is a messaging app for teams. It brings together all of your team communications in one place, integrating with the tools and services you use every day. Launched in February 2014, it is now the fastest growing B2B application ever and used by over 1.1 million daily active users. Our investors include Accel Partners, Andreessen Horowitz, The Social + Capital Partnership, KPCB, and Google Ventures.