NewCo Bay Bridge - San Francisco and Oakland

Session Title: Getting Real with Real Growth

Newcos tend to think about customer growth in terms of the simplistic tactical inputs—paid vs. organic—and the alphabet soup outputs—CAC, CCR, CRR, TUB, MAU, TSM, PBP, LTV. Relevant, for sure, but newcos will often find this approach to be limiting with temporal spurts followed by fleeting retention and value capture. Tod and Chris, along with James, aim to guide newcos, particularly network/marketplace/platform businesses, towards more strategic thinking. Their goal is to help newcos get real with real growth through a framing for architecting and mechanizing a truly sustainable model. Growth that is anchored in a startups’ purpose as an enterprise, it's value proposition to its customers and it’s point of differentiation from its competitors. Learn all about real growth that drives a real valuation for the company over snacks, beer, wine, and soft drinks.