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Tuesday, October 6 • 11:00am - 12:00pm
Metamarkets
Limited Capacity filling up
Tickets are required to attend NewCo.
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Session Title: The Seven Myths of Data Science—  Lessons From a Data-Driven Startup

Programmatic methods have changed the way advertising is bought and sold— they’re fast on the way to reshaping the broader field of marketing. To make sense of the data deluge, brands and agencies are filling their back rooms with brilliant PhDs and analysts. It’s a good start, but winning will require a more holistic approach. Mike Driscoll lives and breathes the intersection of Data and Marketing. In this session he’ll reveal the complexities of this new era, dispel its myths, and provide attendees with practical advice to lead their organizations to prosperity.



Presenters
Host Companies
avatar for Metamarkets

Metamarkets

Metamarkets provides buyers and sellers of programmatic ads with a unified, real-time view of their businesses.

Ambassadors
DR

David Rodwin

Crowdfunding Consultant, Crowdfund Your Dreams

Tuesday October 6, 2015 11:00am - 12:00pm
Metamarkets 625 2nd St, San Francisco , CA, 94107