Programmatic methods have changed the way advertising is bought and sold— they’re fast on the way to reshaping the broader field of marketing. To make sense of the data deluge, brands and agencies are filling their back rooms with brilliant PhDs and analysts. It’s a good start, but winning will require a more holistic approach. Mike Driscoll lives and breathes the intersection of Data and Marketing. In this session he’ll reveal the complexities of this new era, dispel its myths, and provide attendees with practical advice to lead their organizations to prosperity.