Tuesday, October 6 • 11:00am - 12:00pm
Limited Capacity seats available
Tickets are required to attend NewCo.
If you are not able to add this session to your schedule, visit our TICKETS PAGE.
Session Title: The Seven Myths of Data Science—  Lessons From a Data-Driven Startup

Programmatic methods have changed the way advertising is bought and sold— they’re fast on the way to reshaping the broader field of marketing. To make sense of the data deluge, brands and agencies are filling their back rooms with brilliant PhDs and analysts. It’s a good start, but winning will require a more holistic approach. Mike Driscoll lives and breathes the intersection of Data and Marketing. In this session he’ll reveal the complexities of this new era, dispel its myths, and provide attendees with practical advice to lead their organizations to prosperity.

Host Companies
avatar for Metamarkets


Metamarkets provides buyers and sellers of programmatic ads with a unified, real-time view of their businesses.

avatar for David Rodwin

David Rodwin

Storyteller/Filmmaker/Crowdfunding Consultant, Jade Lake Media
A winner of The Moth StorySLAM, David has been telling stories live-in person, on screen and on stage for the last 20 years. David founded RIPFest, the first of its kind for short time-frame digital filmmaking events - making 6 new short films in 16 days – mostly movie musicals... Read More →

Tuesday October 6, 2015 11:00am - 12:00pm PDT
  Ad Tech, General