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Wednesday, October 7 • 3:00pm - 4:00pm
Limited Capacity seats available
This session has had a very strong response, and is now completely full.
No Diamond Override Passes will be accepted for this session.

Session Title: Building a 21st Century Brand

Get a behind the scenes tour of Airbnb’s San Francisco headquarters, the ultimate reflection of the company’s culture and the tech world’s new way of working. Hear from Marrion Link and Cameron Ferrin about Airbnb's aspirations as a brand and some of the steps they've taken to become the first community-driven Superbrand. 

Special Message to Attendees from Host Company: All guests must sign-in to the iPads on the 1st floor before heading upstairs. Plan on arriving 5-10 mins early to avoid any delays with check-in. All guests must be checked-in by 3:15 at the latest.

avatar for Cameron Ferrin

Cameron Ferrin

Global Brand Strategy, Airbnb
avatar for Marrion Link

Marrion Link

Superbrand Marketing Manage, Airbnb

Host Companies
avatar for Airbnb


Airbnb is the world’s largest community-driven hospitality company. Whether it’s a chic urban loft, a stylish treehouse, or an artist’s garden retreat, with unique listings in 34,000 cities and 190 countries, travelers can feel at home wherever they go. Founded in August of... Read More →

avatar for Lais Ribas

Lais Ribas

journalist, Alaia Content/ Make Mag
Journalist/ passionate about travelling and exploring new things/ founder of Alaia Content, a Brazilian content marketing studio.

Wednesday October 7, 2015 3:00pm - 4:00pm PDT