Tickets are required to attend NewCo.
Session Title: Personalization on Mobile The connected consumer is now spending more time on their handheld device over their desktop computers, to the tune of 2.8 hours each day according to Mary Meeker’s
2015 Mobile Internet Trends report. Advertisers are starting to allocate dollars to mobile, eager to reach the consumer in the most relevant, personalized channel possible.
For the first time ever, mobile advertising commands over 50% of total digital dollars which is expected to surpass
$100B in 2016 reaching
2.1B global users who tote smartphones. And consumers are also spending money on mobile. By the end of 2017, consumers are expected to spend
$90B in mobile transactions, compared to $12.8B in 2012.
Attendees to this session will learn how the paradigm shift to mobile has demanded that publishers adapt not only their distribution and monetization strategies; but also their presentation of content, experiences and advertising - so that it is personalized, timely and relevant for the consumer. Learn how personalization requires that advertisers, brands and e-commerce companies know who the end user is viewing their content so that they can effectively target, retarget and measure the effectiveness of their spend on mobile.
