NewCo Bay Bridge - San Francisco and Oakland

Session Title: The Seven Myths of Data Science—  Lessons From a Data-Driven Startup

Programmatic methods have changed the way advertising is bought and sold— they’re fast on the way to reshaping the broader field of marketing. To make sense of the data deluge, brands and agencies are filling their back rooms with brilliant PhDs and analysts. It’s a good start, but winning will require a more holistic approach. Mike Driscoll lives and breathes the intersection of Data and Marketing. In this session he’ll reveal the complexities of this new era, dispel its myths, and provide attendees with practical advice to lead their organizations to prosperity.

Session Title: Visual Marketing Strategies for Millennials and Beyond

The exponential growth of visual content and ubiquity of social media has enabled exciting new opportunities for companies to reach their audiences. Learn how some of the top brands, agencies and publishers in the world are effectively engaging with the largest segment of today's consumer market, Millennials, with user-generated content, tools and campaigns that enable authentic experiences.

Session Title: Bridging the gap between advertisers and people

Social advertising now allows unprecedented personalization and scaling. Find out how AdStage combines technology, design and machine learning, helping businesses large and small advertise more effectively. By combining existing databases, CRM, and social advertising platforms, AdStage empowers collaboration across a suite of technology tools.

Session Title: Crowdsourcing Fashion— a Brand in Perpetual Beta

New ideas take shape on Betabrand’s platform every day— check out how fans co-design and crowdfund imaginative products into existence in a matter of weeks. Betabrand CEO Chris Lindland will explain how he grew a business built on his personal aesthetic into an innovative, technology-forward clothing-funding platform. Then, tour the sample production area where designs are brought to life for the company’s interactive customer base. Betabrand patrons are more than just consumers; they’re the brand’s models, designers, and collaborators.

Session Title: Why Innovation Can’t Happen From a Standstill

Technology is having an ever increasing impact on consumer behavior, brand engagement & commerce models.  Pilot44 believes that the best way to gain early insights & competitive advantage is through a direct connection with the startup ecosystem. The fastest, most effective way to drive tangible outcomes is through hands-on piloting and prototyping of new solutions. Attendees will learn why participating in the open innovation movement is required for large corporations and best practices to make it happen. Additionally, this session will highlight real brand startup case studies and provide helpful tips to both brands and startups.

NOTE: Be sure to navigate to THE PRESIDIO,  Zip Code 94129. The session is on the second floor in the offices of Swirl. Some mapping services will take you to the wrong location near the Financial District. An alternative point of reference is to map to “The Commissary”. 

Session Title: The Next Generation Mobile Web

The mobile web empowers users to easily navigate through a rich diversity of secure experiences. But, until now developers had to choose between the engagement potential of a native app and the reach potential of the mobile web. Performance improvements, offline support, and access to new device capabilities, such as sending push notifications and promoting add to homescreen allow developers to deliver more meaningful experiences to the web than ever before. Join us as we talk about the future of the mobile web.

Session Title: Power of Connectivity

LiveRamp data onboarding allows companies to harness the power of their offline customer data in online advertising. At this session, attendees will find out what happens when companies connect their CRM, sales, and other customer data into their digital marketing applications and media platforms through LiveRamp's connectivity layer. When data is connected for use in online marketing campaigns, so much more is possible. Hear LiveRamp's story and how the company intends to change the way we look at data driven marketing.

Session Title: The Secret Art of Context Words: Turning Ads into Attention

Neuroscientists believe our subconscious is the motivating force behind many of our actions, including which brands we buy from. Sharethrough commissioned a multi-year neuroscience report and found that certain types of content tap into more brain, deliver more focus, more meaning and more subconscious impact than others. Learn more about the results and gain access to important tips during this session.